The Milagro Foundation
The arc of Santana’s performing and recording career is complemented by a lifelong devotion to social activism and humanitarian causes. The Milagro Foundation, originally established by Carlos Santana and his family in 1998, has granted more than eight million dollars to non-profit agencies supporting underserved children and youth around the world in the areas of arts, education and health. Milagro means “miracle,” and the image of children as divine miracles of light and hope—gifts to our lives—is the inspiration behind its name. Beyond music, in the lifestyle and entertainment realm, River Of Colors (ROC) has enjoyed tremendous success with the Carlos by Carlos Santana and Unity by Carlos Santana brand names. Founded in 1997, ROC is dedicated to bringing products to market that embody the passion and integrity of Carlos Santana—and that are true to his distinctive style and taste. As a Santana brand partner, Action Products Worldwide donates a portion of its proceeds to Carlos Santana’s Milagro Foundation. Learn more about the Milagro Foundation at www.milagrofoundation.org.